The last few times I brewed I alternated between my regular session beers and some experimental bigger beers. OK, still only in the range 5-7%, not exactly big beers for many, but still just above the normal range you'd expect.
Yesterday I asked Alan, my bar/cellar man, what I needed to brew. After a short discussion it transpired that I need to brew "everything". What, all that big stuff gone? So it would seem. Putting a combination of Cascade and Centennial hops in beer, making it a little stronger, using some more interesting malts and dry hopping seems to be a winner with some. I just need to work out which of my experimental recipes to use.
Then again, Woolpacker 3.8% and Light Cascade 3.4% still win with pure volume of sales, just. Make of that what you will.
We've already sold Ann's 53rd and my 54th birthday Tokyo* and I've only had the stuff a couple of weeks. Perhaps I'd better put some in the safe after all.