I often get asked by the local media to comment on stuff to do with beer. It seems now to have migrated to celebrity "entrepreneurs" - this time it was the final of The Apprentice.I don't get on with reality TV. But the North West Evening Mail are good to me with regard to PR, so when they ask me to write, I feel the need to help out. So I watched the program with reluctance.
My response was a little scathing. Sorry if you are a fan. It was Alex's eyebrows that properly got to me.
Anyway, read my full assessment here.
