The title of this post is broadly what some are trying to say. Of course, I don't agree.
Now, perhaps it's true to say that a significant proportion of the general public may not "get" what we are on about. But then, the majority of the general public drink major brand lager by choice, and they most certainly don't like any of that "bitter" when asked if they would like to try something off handpull.
Before someone want's to criticise my overgeneralisation above, I have many times, when been behind a bar, offered a taster of cask beer and had this sort of rebuff.
To get back on topic, although I might be minded to agree that the term Craft Beer is not known by huge numbers of people, I disagree that it is confined to the understanding of a select few. It must be important because some of the big brand owners are trying to use the term too.
I do understand that we might have to disagree on how important the term is. However, there are media type giving the Craft Beer some credence.
A website called The Creative Tourist has done a piece on Craft Beer. It's difficult for me not to like what they have written. I suspect it will annoy some of you.