Friday, 30 August 2013

Beer Mats and stuff

We've been working really hard with LemonTop Creative this year to improve our bottle labels and various other stuff.

We think LemonTop are great to work with, they have really made our beers stand out. It's not always been an easy road, as I'm a feisty customer; I know what I want and don't take any prisoners along the way. But you know, when great partners like LemonTop are there, and can understand the need for perfection, a little bit of storming creativity is good.

I asked the guys at LemonTop to do me some beer mats. I wanted a continuously repeating pattern across four mats. It took some toing and froing to get it right, but I think the results are worth it.




So, next time you are enjoying a pint of Hardknott, and wish to while your time away on a bit of frivolous nonsense, why not see how many mats you can get to join up on your table?

But watch the side with the words as it's easy to think you got it right, we deliberately put some subtlety  in to confuse you, it's not as easy as it looks.

4 comments:

Curmudgeon said...

Surely beer mats are so 20th century for the typical hipster craft beer outlet...

Dave Bailey said...

Mudgie, it's retro, and ironic, that makes it OK, apparently.

Curmudgeon said...

Maybe you need to go for the really thick, black-and-white, one-sided mats then ;-)

StringersBeer said...

As long as there are wobbly tables, we'll need beer mats.