I like these poster designs. So do most people I've shown them to. Interestingly, I have my favourite, other people choose different favourites. Please feel free to comment on what you like, or more importantly don't like about these designs. Andy and I will no doubt ignore most of the comments and print them all anyway.
The resolution here could be better, I'm waiting for Andy to send me a full resolution file....
16 comments:
They're all good, but if you don't know much about beer and haven't heard the name Hardknott, it mightn't be completely obvious that the top right and the middle ones are about beer. It would be resolved if "Serious about beer" was put somewhere on those two, even in small letters. Otherwise, fine.
The designs are great with a fantastic slogan in my opinion, but I'm not a fan of the colours in the first and last two... look a bit too RTD-ish to me...
Nev, I realise that we don't feature the word beer or brewery in a lot of our designs. The bottles are supposed to indicate that a little, but clearly they could just have pop in them....
.....and Ghosty, indeed, alchopops perhaps?
The purple colour is about being less macho and we sort of like it. Is that why most people seem to like the centre design?
"Serious about beer" is good. "Hardknott to like" is hard to like. Serious about putting your fingers down your throat is that one.
I do like the bold colours. Don't like the mountain climbing one either.
That's it. On the right tracks I'd say.
I don't like the bold colours, but do like the rock climbing one.
Hardknott to like — sorry Dave, if that pun were a pair of trousers, I put you wouldn’t wear it…
Tandy and Adrian, you know, using the "hard not" gag has been tempting for a long time. I've always thought the same as you. But now it's out there some people like it. They must be less intelligent than us. And there lies a problem, the vast majority of people need stupidity in order to be able to sell stuff to them. How else can we explain the sucess of many of the more stupid beer names around? Unfortunately, most people who drink beer are not intelligent beer geeks like wot we is.
The colours and the mountain climbing seem to be a right old opinion-splitter, that's for sure. And I don't mean just on here, but out there in reality too.
All interesting thoughts.
Tandy, Adrian, Dave
I wouldn't say the people who like the slogan are less intelligent.. I'd probably say the people who like it are a little younger and more in the know.....
Thanks Ghostie for reminding us we are old farts....
I think it's interesting that there is a certain boss of a certain brewery who repeatedly uses the word "awesome" - I know he also takes a lot of notice of what is said on-line and must realise how much it annoys some people, and yet he continues to use the word.
Presumably this is because it works. Because it appeals to a younger audience.
I don't like "hard not to like" either, not because it's a feeble pun but because it's too negative. These things work on a very low level - I think would people would 'get' the whole phrase consciously, but they'd come away associating HardKnott with "not to like" and/or "hard to like". At the most basic level, "hard" and "not" are both negative, off-putting words. (So is 'serious', come to think of it.) I do like the 'science' one, though.
I saw the brewer you refer to on a certain TV programme recently, and it was quite striking how automatic his patter has become -
"What's the time, James?"
"The time? It's time for brewers of integrity and passion to brew awesome beers with intense flavours!"
But if you look at those buzzwords, every one of them is positive - nothing off-putting about them. Those guys have a brash in-your-face look about them, but the actual messages they give out are often quite upbeat and smiley.
"integrity and passion to brew awesome beers" - standard rent-a-quote buzz words which I doubt would impress the public, especially as frauds such as politicians and businesspeople talk about passion (even though the only time they usually experience that is with people who aren't their spouses).
"Hardknott to like" is good, and discerning beer drinkers would latch onto a personal catch phrase, rather than predictable nonsense such as "awesome" snatched from TV shows for American adolescents.
What Tandleman said.
I like them, in a pop art sort of way. They are good. Not sure they function in a get me wanting to buy some way. The best advert for beer I ever read came in a leaflet through my door. It had a picture of a big box of beer and a big star with "only £6" written inside it. I liked that and went and bought some.
I am not sure about the rock climbing poster, there is something about doing physical exertion, coupled with beer which makes me expect a session strength lager/blonde ale, to refresh one I am finished with the exercise.
On the 'Serious About Beer!' poster, I would ditch the exclamation mark and then change the font to the one from the 'They're Hardknott to Like' which actually looks serious whereas the other one looks kind of flippant.
Given the nature of your products, I might even suggest ditching the 'about' altogether and making the slogan 'Serious Beer'.
If I was flogging beer I'd employ Nuts models in bikinis to be in the adverts then shrug my shoulders and say "whatever" when people accused me of sexism.
Cookie,
Are you the marketing guru behind every brewery on Pump Clip Parade?!
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