I never watch The Apprentice. I really don't care for this sort of none reality "reality TV" - it's false, contrived and in this case a poor representation of real business.
However, I do like our local paper, The North West Evening Mail and it's company, CN News, who also publish an on-line business magazine www.in-cumbria.com. They often ask me for copy, or comment, which I am always happy to give for free in return for a little bit of publicity. It's a nice partnership.
I was contacted yesterday and asked if I would watch last night's episode of The Apprentice, as it was about beer, and be prepared to comment, apparently I know a little bit about beer. I was happy to help out, although I knew I would hate the experience. I was right.
See what I thought by reading the article.
If you missed the program you can watch it on iPlayer