I don't really like football. I can also tend to have a dislike of large brewing companies, although they can be OK if they play fair. With the current mass hysteria surrounding the World Cup and the way that many businesses that are appealing to the lowest common denominator behave, my irritation at the whole damn thing is increasing.
Yates of Cumbria make a nice beer. I'll admit to having joyfully consumed several gallons over the past few years. They used to make a nice summer brew called Fever pitch; being a small brewery they never registered the product as a trade mark.
Marston's took over Jennings a little while ago, they saw that Fever Pitch was a good name, with the World Cup coming along, and quickly registered the trade mark. They then proceeded to threaten, as I understand it, good old Yates Brewery with legal action. They have now changed the name of the Yates version so I'm all confused.
I do not have a form of words that accurately describe my contempt for this kind of behaviour of larger breweries, or perhaps I do, but my kids read this sometimes. You are not nice people Marston's. I dislike the World Cup even more now. For the duration of the World Cup I am going to seek out as much Yates beer as I can find to drown my sorrows.