As a brewer and licensee I have a vested interest in understanding the reasons why people might choose the drink they do. I have written before about the subject of the gender imbalance in the beer market. Dividing by sex is the clearest and most measurable of differences in peoples drinking habits. It's a subject that fascinates me intensely and so when the BitterSweet partnership asked me to write for them I was only too happy to do so. Yes, I know they are funded by the major multinational conglomerate Molson Coors, but it's all part of the beer world. And besides that, they own The White Shield brewery where there are some remaining bottles of the 140 year old Ratcliff's Ale. I know there is little chance of them letting me try it but the long shot is worth it.
I think the beer world is too masculine and here is the first post on the subject as guest blogger at BitterSweet.