A great combination don't you think? Combine all three together, and providing you don't spill too much, it sounds fantastic. I'll be honest, I like women and sex just as much as I like beer, perhaps more. I also know what appears sexy when it comes to the look and behaviour of women. I'd like very much to see more women drinking beer, if I put my beer lovers, brewers, publicans hat on; But if I consider my masculine sex instincts with true honesty, I find that beer drinking women don't look sexy. Well, at least not drinking regular British beer. A nice goblet of Belgian fruit beer, well that is a different matter.
Now go on, shoot me down for being a male chauvinist. Perhaps you are right, but if it is conditioning, then why is this despite the fact the my mother drank pints? I think it comes down to what we males think looks and appears sexy. It's all to do with instinct.
I know a lot of people in the beer world want to try and eliminate this natural sexist bias. The beer world seems to be healthily full of moderate, liberal, anti-bigoted people. It is this very fact that makes the whole scene so damn friendly and enjoyable, so I'm not asking for you to treat my inner feelings as acceptable or right, but just to say that I know what turns me on and women drinking beer ain't it.
My point here is that I think the greater general male population would agree with me. The greater female population knows this, at least subliminally. Women also want men to find them sexy, to flirt with them and eventually form a relationship and find love. Most women believe that the first stage of this is to look sexy so as to attract attention. It's just a courtship ritual that has parallels throughout the animal kindom. This courtship ritual most often occurs in a social drinking environment. Many people don't really give it a second thought unless they have some sort of anti-sexist agenda.
Ignoring the most powerful of human instincts, the thing that put us here and the thing we will do that might generate more of us, is ignoring a powerful driver for most people. Sex is more important to most people than beer. Even for me it just about wins. Give up sex or give up beer? Drink beer and never have sex? Sorry beer, I know which I'd choose and I suspect the rest of the population would agree. OK, perhaps for women they would prefer to think along the lines of love, relationships, marriage, children and life companionship, but ultimately, it's sex.
Women don't want to look un-sexy and so here is one reason they don't drink beer.
Now, please go easy on me, I'm expecting to be flamed here, at least consider the fact that I've got the balls to post this.
This was provoked by Kristy's post on the BitterSweet partnership blog. I'd have commented there but you seem to need an account - I already have too many on-line accounts.