Easter week, which will be busy for us, also contains National Cask Ale Week. I'm trying to decide what to do about this. The initiative is a combined effort by CAMRA, Punch Taverns, Enterprise Inns and Cask Marque. There is also a big list of major cask producers taking part. I'm being asked to fork out £40+VAT for stuff that will promote these organisations.
We will be busy during the Easter break. It's one of our guaranteed busy times. We will get lots of customers through our doors and as normal we will gently cajole those that have not tried cask before to try it. Some we win, some we don't.
National Cask Ale Week is probably a good idea from CAMRA. Most pubs that are keen on cask, for instance those in pub company estates or other tied houses, may well benefit. I am concerned that pubs are once again being asked to fork out for things that benefit other organisations.
It is difficult for me to see how the £40 will benefit my business. It is important for every business to ensure that money is not spent unnecessarily. I have not seen the promotional material, but I'm certainly not going to risk spending my money on stuff to promote Cask Marque and the pub companies.