Still, most brewers that I consider true craft don't supply supermarkets. We do, and we are absolutely tiny compared to most that do supply these big useful routes to market. This makes our beer a big deal in the aisles of Morrisons. What is really nice is that the people who plan the layout of the stores have decided that craft beer needs to be signposted. This is being rolled out across the stores nationwide, apparently.
Whether you think craft beer is a thing or not, it's certainly considered a thing by these supermarket people, and I'm not going to argue with that. Best of all, there is non of that Revisionist rubbish on show, although not at all sure how Crabbies is either craft or beer.