One of the jobs Ann and I spend quite a lot of time doing is getting on the phone, or emailing distributors to encourage them to order our beer. A conversation with one of our favourite distributors recently about taking some beer indicated that they were mainly busy with Christmas novelty beers rather than wanting to deal with our stuff.
I'm not into seasonal novelty stuff as a way of selling my beer. I'd rather be known as someone who makes beers that are interesting and different in their own right, rather than because they have a twee Christmas pun, seasonally festive name or has a label with holly and ivy twined upon it's graphics.
Our line-up is well adorned with beers that are suitable for the winter months, or for giving away as presents or even to get in to keep you going as regular beers, but they just haven't got specific Christmas themes.
It's too late to change that for this year. I'm reluctant to do anything about it for next year for fear of established Hardknott fans. Really, does good beer need seasonal nonsense to sell?
So, my blog reading friends, what should I do? Should I fall in with the myriad of nonsense that happens at this time of year? Sell my soul to the devil that forms the rest of the hogwash that you all seem to be falling for? Or are there enough people out there that are outraged by this sort of novelty who are offended by the Christmasification of good beer?