I often get asked by the local media to comment on stuff to do with beer. It seems now to have migrated to celebrity "entrepreneurs" - this time it was the final of The Apprentice.
I don't get on with reality TV. But the North West Evening Mail are good to me with regard to PR, so when they ask me to write, I feel the need to help out. So I watched the program with reluctance.
My response was a little scathing. Sorry if you are a fan. It was Alex's eyebrows that properly got to me.
Anyway, read my full assessment here.