It's about beer, well mainly anyway. Beer brewing, beer drinking, beer marketing and the retailing of beer.
Wednesday, 25 January 2012
What is Craft Beer?
One of the criticisms against Craft Beer is that it does not have a definition. We don't think it needs one, but there is an explanation in this video that might help people to find their own answer.
Ted, look, when you routinely pronounce "Tuesday" correctly, I'll pronounce "Willamette" the way you guys do.
Gareth, we give all drinkers the opportunity of getting the smell of hops when drinking our beer. The answer is to open a bottle of Hardknott beer, into a nice glass, kick back and enjoy the video.
4 further thoughts:
We've been over this. It's pronounced wil-AAAAAHH-mit.
Brilliant stuff, only problem is the lack of the invention of smell-o-vision! Maybe in a few years...
Ted, look, when you routinely pronounce "Tuesday" correctly, I'll pronounce "Willamette" the way you guys do.
Gareth, we give all drinkers the opportunity of getting the smell of hops when drinking our beer. The answer is to open a bottle of Hardknott beer, into a nice glass, kick back and enjoy the video.
If it isn't real, it is chemical fizz.
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