Well who is more stupid? The people who think that beer that is half the price of water is worth drinking, or the people who are prepared to pay that much for water?
It's just been pointed out to me that "Evian" spelt backwards is "naive"!!!!
From Wiktionary
Adjective naïve (comparative more naïve, superlative most naïve)
Lacking experience or understanding; inexperienced; unsuspecting.
Having a lack of sophistication.
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This blog was originally started by Dave to describe difficulties running a pub, and then later a brewery.
He has now left the beer industry, probably forever, quite disillusioned by the whole experience.
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