tag:blogger.com,1999:blog-2446074078505386356.post6075896864155110814..comments2024-03-09T04:57:25.956+00:00Comments on HardKnott Dave's blog about stuff: Should we love all beer?Anonymoushttp://www.blogger.com/profile/11319272987951077205noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-2446074078505386356.post-34522834833326603232013-10-21T13:48:51.756+01:002013-10-21T13:48:51.756+01:00The problem with the LTTB campaign is not so much ...The problem with the LTTB campaign is not so much that it is cynical, which it is, but that it is fucking dreadful. All it does is reinforce all the negative stereotypes about beer that the "craft beer" movement has worked so hard to shake off. It says that beer is a refreshing golden coloured sparkling drink for unsophisticated blokes who like getting pissed and don't really care about flavour.<br /><br />CAMRA and SIBA should distance themselves from the advertising as quickly as possible.pyonoreply@blogger.comtag:blogger.com,1999:blog-2446074078505386356.post-15973940879756828332013-10-20T20:45:40.290+01:002013-10-20T20:45:40.290+01:00I totally agree about big brewers. I in no way wil...I totally agree about big brewers. I in no way will be drawn in to marketing. I somehow feel big brewers will always exist, and the little guys will always just keep getting back up. From where your standing I would have good reason to be hacked off. My allegiance is to quality beer but fully respect that 'quality' on many levels is subjective. Robhttps://www.blogger.com/profile/15686907092077149244noreply@blogger.comtag:blogger.com,1999:blog-2446074078505386356.post-27603959667510945922013-10-20T10:37:30.957+01:002013-10-20T10:37:30.957+01:00Stringers, the thing that really bothers me is the...Stringers, the thing that really bothers me is the fact that the membership, us, that make up these organisations hasn't agreed to putting there names to the initiative.<br /><br />Ed and Rob, of course I respect your views, and you are entitled to them, but I fear you are getting hooked into the big corporate plan. You are both very worthy beer enthusiasts and great people to know. However, for the general public, the world doesn't revolve around beer. Everything is a bit more subtle. The people who like our beers are the sort of people who like quality products made by more individual companies, they care much more about that than they care about beer per se.<br /><br />I still maintain that everyone has to be careful about their allegiances. Make no bones about it, if the big brewers could squash micro-brewing tomorrow then they would. They do not care about you, or me, not at all, so why care about them?<br />Anonymoushttps://www.blogger.com/profile/11319272987951077205noreply@blogger.comtag:blogger.com,1999:blog-2446074078505386356.post-60788181760402676902013-10-19T21:39:39.168+01:002013-10-19T21:39:39.168+01:00I back Ed on this one. Beer is about the experienc...I back Ed on this one. Beer is about the experience over anything. It's not about being part of an elitist group or pushing the traditional. It's both a diverse beverage and a huge market in one and the battle between the big and small brewers has been going on since the industrial revolution.Robhttps://www.blogger.com/profile/15686907092077149244noreply@blogger.comtag:blogger.com,1999:blog-2446074078505386356.post-37672615470279887842013-10-19T08:39:20.726+01:002013-10-19T08:39:20.726+01:00I can't say I've actually seen anything by...I can't say I've actually seen anything by 'Let There Be Beer' but I'm in favour of promoting beer, even crap lager, over other beverages.Edhttps://www.blogger.com/profile/13844169940650659196noreply@blogger.comtag:blogger.com,1999:blog-2446074078505386356.post-84253678095051360302013-10-18T20:50:13.383+01:002013-10-18T20:50:13.383+01:00Can't say I'm a fan for the reasons outlin...Can't say I'm a fan for the reasons outlined above. Basically I think it's a clever ploy by the big players to cash in on the success of craft beer. Tysonhttps://www.blogger.com/profile/06340737025756817655noreply@blogger.comtag:blogger.com,1999:blog-2446074078505386356.post-33994681444009736952013-10-18T19:48:41.252+01:002013-10-18T19:48:41.252+01:00You have to question the wisdom of agreeing to sup...You have to question the wisdom of agreeing to support a thing before you've seen it. Call me cynical, but I'd have refused on principle simply because of the big players involved. Cui bono. As they used to say.StringersBeerhttps://www.blogger.com/profile/12573068197944669997noreply@blogger.comtag:blogger.com,1999:blog-2446074078505386356.post-69229664862697104142013-10-18T13:38:33.045+01:002013-10-18T13:38:33.045+01:00Not a fan of Tim Lovejoy then?Not a fan of Tim Lovejoy then?Cooking Lagerhttps://www.blogger.com/profile/02830924433230427226noreply@blogger.comtag:blogger.com,1999:blog-2446074078505386356.post-71369476016155880032013-10-18T13:24:52.380+01:002013-10-18T13:24:52.380+01:00I've seen a couple of the infomercials on tv f...I've seen a couple of the infomercials on tv from the campaign, and it annoyed/disappointed me they were promoting mass produced 'foreign' (brewed under licence) beers rather than the wide range of drinks from smaller producers - which perhaps a lot of 'beer' drinkers might not have tried (or even heard of)<br />Truckosaurushttps://www.blogger.com/profile/04886713865760141400noreply@blogger.comtag:blogger.com,1999:blog-2446074078505386356.post-75953384422736234782013-10-18T13:17:01.196+01:002013-10-18T13:17:01.196+01:00Unusually, I agree pretty much 100% with Dave on t...Unusually, I agree pretty much 100% with Dave on this occasion.<br /><br />I was approached by LTBB a while ago to talk about recipes containing beer. On a deeper level, they were clearly looking to get some buy-in from the blogosphere, perhaps a plug in the London Drinker - who knows?<br /><br />What became clear very early on, and the reason I backed out of the dialogue, is that it wasn't all about the merits of good beer at all (by any credible criteria). The focus was clearly going to be on stuff that ordinary people can find in their local (pub or supermarket). <br /><br />The term 'accessible' was used a lot. I read it as 'dumbing down to the point of worthlessness'.<br /><br />Now that LTBB is in full swing it appears even more sinister and even more cynical - essentially just a vehicle to add credibility to the products of the big brewers in the face of superior competition.<br /><br />I am, however, thrilled that, like me, most of those approached seem to have smelled a rat early on. The LTBB meme isn't going indie-viral in the way that they cynically planned. Which is good.Benjamin Nunnhttps://www.blogger.com/profile/12735110277517005667noreply@blogger.com